Traditional trade что это
Разница между традиционной и современной торговлей
Традиционная торговля против современной торговли С древних времен, когда бартер был единственной формой торговли, поскольку не было денег для получения прибыли, торговля претерпела ряд изменений как
Содержание:
Традиционная торговля против современной торговли
Традиционная торговля
Более половины 7-миллиардного населения мира живет на ничтожные 2 доллара в день (или меньше) и происходит из развивающихся (читай бедных) стран. В этом сегменте все еще покупаются и продаются традиционные методы торговли, которые уже несколько десятилетий находятся в застое. Это население по-прежнему покупает товары в розничных магазинах, которые намного меньше и намного менее изощренны, чем блеск и технологии современной розничной торговли. Слово «традиционная торговля» является собирательным обозначением этих небольших простых магазинов.
Традиционная торговля также включает придорожных торговцев и продуктовые лавки на автомагистралях, в городах и деревнях во всех частях мира. Все рынки в городах, где есть отдельные магазины, также относятся к сфере традиционной торговли. Существует бесчисленное множество примеров, когда люди открывали магазины в гараже или в передней части своего дома, чтобы заниматься розничной торговлей традиционным способом.
Современная торговля
Все крупные розничные сети в виде гипермаркетов и торговых центров, появляющиеся в городах среднего класса после их насыщения в мегаполисах таких стран, как Индия, Китай, Бразилия, Индонезия и, конечно же, развитый мир представляют современную торговлю во всем мире. Большие изменения в розничной торговле произошли благодаря мультибрендовым магазинам в торговых центрах и способам ведения бизнеса; в электронном виде в сети, с гораздо меньшими ограничениями пространства и инфраструктуры. Маркетинг и поставка этих электронных магазинов и крупных торговых центров полностью отличается от спроса и цепочки поставок на традиционных рынках.
В чем разница между традиционной торговлей и современной торговлей?
• На традиционных рынках владельцы магазинов фактически не более чем смотрители, хотя они и получают прибыль, участвующую в сделках. С другой стороны, в современной торговле, такой как мультибрендовые магазины в крупных торговых центрах и магазины электроники, практически нет владельца, которого покупатели могли бы видеть.
• Когда весь рынок предстает перед покупателем в форме мобильного экрана размером 2X2 дюйма, это имеет огромное значение между тем, как люди покупают на традиционных рынках, и тем, как они делают это сегодня в современном мире.
• Современная торговля может вестись в любое время в любой точке мира, даже когда покупатель летит в небе или в движущемся поезде. С другой стороны, традиционная торговля требует присутствия покупателя в магазине и демонстрации всех товаров, выставленных на продажу.
• Самообслуживание является основной особенностью покупок в современной торговле, тогда как в традиционной торговле бремя демонстрации и продажи ложилось на продавца и лавочника.
Difference Between Traditional Trade and Modern Trade
Main Difference
The main difference between traditional trade and modern trade is of the overall system and innovation. The traditional system of trade is based on physical retail stores operated by owners, having a limited inventory, and targeting a specific niche of products. On the flip side, the modern trade is the innovative form of trading that has introduced a variety of new things in trading like the formation of supermarkets, franchise chain system, targeting vast products, home delivery, cash on delivery and various other services for the buyer’s convenience.
Traditional Trade vs. Modern Trade
Traditional trade and modern trade are the two basic kinds of trading types, kinds, or even we can term them as methods. These two methods of trading are strongly interlinked and intermixed with each other despite being different in a variety of aspects and overall functionality.
Buying and selling of goods and products is the most common sort of business and trade that is in professional continuity from the beginning of the civilized human world. Even in the pre-historic times, old Homo sapiens used to exchange the desired goods and services with each other to accommodate each other’s necessity. In that time the person possessing a certain product, for example, some vegetables, exchange his or her product for getting a service or another usable product like medicine, security, etc. That thing led to the traditional form of the trading system.
A trading system in which an owner owns limited stock of products and sell them to the buyers in the nearby area. The buyers visit the shop time to time for the products they want to buy. Such trading system has been working for thousands of years. In the traditional trading system, a particular outlet or shop possess and sells limited kind of products and have a small inventory. With the advent of globalization, the traditional trading system led to the modern trading system, which gives birth to huge brand stores, chains, and franchises. They possess a wide variety of products under one roof with various discounts offered on shopping.
Comparison Chart
| Traditional Trade | Modern Trade |
| Traditional Trade is a trading method that is considered to be usual and is based on the traditional retailing system. | Modern trade is a trading method that is a new form of trading that includes large stores, outlets, retail brands, along with the franchise system. |
| Customer Contact | |
| Personal. The retailer gives products to customers. | Created. The customer himself chose or picked the products displayed. |
| Order Settlement | |
| Based on current stocks. | Based on promotional demands and advance booking |
| Demand | |
| Seasonal | Consistent |
| Principal Time | |
| Short direct | Structured |
| Product Variety | |
| Restricted | Excessive |
| Order Gratification Time | |
| No specific time | Definite time |
| On-time Provisions | |
| Minor focus | More emphasis |
| Credit rotation | |
| Short credit rotation | Long credit rotation |
| Operational | |
| It is usually operated by the owners physically. | Operated as a model branch chain network |
| Procedure | |
| One way and direct | Simple and flexible |
| Finances of Sale | |
| Products sold or traded on the maximum retail price. | Products are sold or traded on a lower price to give discounts. |
What is Traditional Trade?
Traditional trade covers every sort of basic to high-level trading. It led the foundations of the modern trading system that is getting popular all around the globe. A traditional trade or trading system refers to the kind of simple retailing trade, in which the products and goods are sold on a retail shop by the owner usually. The stock and inventory in the traditional trade are limited, whereas the variety of the products is not that wide as in modern trade these days. Whenever a consumer or customer needs to buy something, he or she went to the retailing store or shop and ask for a particular product, the shopkeeper picks the product, packs the product and gave it to the customer on the maximum retail price (MRP) set in the market.
All the customer orders wholly based on the presence of current stock — no promotional bookings on any sort of future inventory. The products and goods are in high demands based on the season and requirement. For example, a stationary retailing store has a higher demand for products during the exam season. The principal time is short, specific, and direct. Whenever the customer readily needs a product, he or she went to the retailer and bought it simply. Very few traditional trade stores focus on timely delivery of products, unlike the modern trade franchises. The cash flow cycle in the traditional trade is short and instant; the buyer usually pays the price at the spot when buying a particular product.
Examples
What is Modern Trade?
All the luxury, gigantic, chains, and franchises of stores, offering a vast range of different kinds of products along with a massive onboard stock presence along with on-spot inventory access. The modern trading system, with its advent and exposure, had completely changed the overall concept and picture of tradeoff.
Modern trade refers to the ease, swiftness, and convenience that is introduced in the trading. The 24/7 availability of goods from anywhere in the world is one of the biggest and breakthrough of all the times in terms of business and trading. The modern trading has taken the things to a whole new level of incredibility. It all started with the establishment of large grocery stores that possess a vast range of products under one roof; then it led the foundations of supermarkets, the concept of choosing and selecting, the idea of paying with various credit option including cash on delivery. This concept of home delivery of the product and numerous other things that slowly and steadily led to strong foundations of modern trade.
This modern innovation helped in opening many doors of the modern trading system and establish massive business ventures. Modern trade possesses a structured lead-time along with the consistent demand for products. This system mostly emphasizes on timely delivery and availability of products to the customers.
Although the cash rotation is not that quick as compare to traditional trade but carry long term profits and benefits. Unlike the maximum retail price in the traditional trade, the modern trading system enables a variety of discounts and promotional offers by tighten margin and with the help of sponsors.
Examples
Key Differences
Conclusion
Traditional trade is the local maximum retail pricing shops that possess a limited stock of specific type. On the other side, modern trade is the national or international level goods suppliers with a variety of different products, massive stock, and instant access to the warehouse inventory. Modern trade provides more options and facilitates the customers by all possible means, whereas the traditional trade still possesses high value when it comes to the instant purchase of specific products physically.
Traditional Trade vs. Modern Trade
The difference between Traditional Trade and Modern Trade is that Traditional trade is a broader organization of building trades which have the resources of working for places that have historic preservation and Modern trade has the resources of working for places that have a modern touch such as supermarkets and fast-moving consumer goods.
Difference between Traditional Trade and Modern Trade
Comparison Chart
| Basis | Traditional Trade | Modern Trade |
| Definition | Trade organizations that prefer working for businesses that are currently running and have effective outputs. | Trade organizations that prefer putting up goods in markets and have their personal spaces for usage. |
| Working | A shopkeeper owns their businesses from the beginning and keeps on doing so until the end. | No proper owner is sitting on shops, they just open their stores around the world and give it a brand name. |
| Process | The customer visits the stores, likes something and then buys it by paying at the spot. | Online buying and selling and e-payment methods to make it easier for people to shop. |
What is Traditional Trade?
This type of trade has existed for a long time and the basic way of selling goods. The working here is what most places use, people buy products from the raw market and then bring them to their shops and markets where the prices are set by individuals and then sold to the public at different rates. Since each person takes the product from the retail market at prices that are never the same, they have the option of setting the range at which it sells in their markets.
When we talk about the buildings the understanding of people being able to preserve an old building, places the fences around it for safety, and many other factors that ensure the heritage of the place become the best explanation. Companies invest in the places and then open various facilities which people visit, spend money and the investors end up gaining profit.
What is Modern Trade?
It started later in the 1990s and had become a common mode of trade in the world when it comes to construction. It also provides more opportunities for saving items and gaining profit along with showing off the capacity of the workers and companies who want to work on new projects. It started in India and has now grown on to other parts of the world especially the United States and China. The process of working within the modern trade is simple, supermarkets and even hypermarkets are now part of the process which sells goods to people at higher rates than the normal in some cases and less in others.
They allow companies to make a segment in the market and then keep their products, on each item sold, not only does the supermarket takes the profit but it also goes to the company who launched the product initially.
Key Differences between Traditional Trade and Modern Trade
the Key Differences between Traditional Trade and Modern Trade between Traditional Trade and Modern Trade are given below:
effie> traditional trade
| Планирование и фиксация стратегии продаж |
| Реализация стратегии в торговых точках, сбор информации и взятие заказов |
| Аналитика на базе распознавания фотографий искусственным интеллектом |
Все фотографии могут анализироваться нейронной сетью для проверки и подтверждения реальной ситуации в торговых точках.
Чат-бот дает возможность руководителю без установки дополнительных приложений получать любую информацию о состоянии договоренностей и представленности в торговых точках и ставить задачи на выполнение.
Тем самым производитель достигает максимального уровня контроля всего процесса управления продаж в канал традиционной розницы. На основании полученной информации производитель или дистрибутор может принимать эффективные управленческие решения, и управлять продажами в традиционной торговле.
Как контролировать работу полевых сотрудников?Использование программного обеспечения effie>
Развитие функционала на основе обратной связи в рамках карты развития продукта (обновление не менее 1 раза в месяц)
Обучение сотрудников на старте и новых сотрудников, присоединившихся позже
Мультиязычная поддержка пользователей (мобильных в том числе) 24/7
Безлимитные консультации бизнес аналитиков (анализ проблемных областей и предложения для улучшения)
Инфраструктура Microsoft Azure для размещения сервиса
Модуль распознавания фотографий (опционально)
Стратегии в трейд-маркетинге
Push – стратегия проталкивания товара по цепочке продаж «производитель – розница»
Главные задачи:
Развитие поддержки реселлеров, посредников.
Увеличение покрытия рынка, увеличение «полочного пространства» бренда.
Продвижение бренда через совместные акции.
 |
Pull – стратегия подтягивания продаж посредством стимулирования спроса у потребителя
Главные задачи :
Стимулирование сильного потребительского спроса через до продажную работу с
конечными клиентами (т.е. через информирование)
Создание давления на посредников со стороны конечного потребителя.
 |
5 Retail – направления, форматы.
Форматы:
Modern Trade/Современная –сетевые и несетевые магазины самообслуживания
Chain Stores/Организованная розница/Сетевая розница –сетевые и магазины самообслуживания
Tradition trade/ Классическая розница/Традиционная розница/Стандартная розница –рынки, магазины с прилавком, уличная торговля
On Trade –канал продаж, где покупка товаров, сопряжена с их употреблением (HoReCa, КаБаРе)
Off Trade –канал продаж, где приобретение товаров разделено от их потребления (любой вид магазина)
HoReCa (КаБаРе) –канала продаж состоящий из Hotel, Restaurant, Cafe (Кафе, Баров, Ресторанов)
По принципу размещения:
 |
Принцип «Потоков»
магазины размещены в центре движения покупателей из ближайших районов
пример – Метро, Ашан и др.
По ценовому принципу
 |
 |
По размеру и идеологии